Sarah Guppy is an accomplished music industry professional with a global perspective, having worked in
Australia, the UK, and Asia. She is the owner of This Much Talent’s Naarm/Melbourne office, which she
established after working in their London office. Her extensive experience encompasses producer,
songwriter, and artist management, as well as marketing, publicity, radio servicing, and event production.
Sarah has curated and programmed for iconic music venues Revolver, Shadow Electric, and Horse Bazaar
(Japanese-owned venue). Her curatorial work extends to her own event series, Label of Love (a record
label series) and Labour of Love (a music artist exhibition series), and live acts for events such as
Melbourne Fashion Week and Mountain Goat’s Cans and Bands with The Social Crew.
In 2025, This Much Talent produced the return on the VMDO’s (Victorian Music Development Office)
networking breakfast event, APAC Exchange, hosting international guests from Vietnam, the Music &
Data Insights Summit held over two days at Collingwood Yards in Naarm and co-produced the Korea
Spotlight events with Live-Nation and Korean Agency Kyte.
Since 2023, This Much Talent has managed Australia’s annual global Record Store Day event. This includes
overseeing the national event’s direction, coordinating with over 200 stores, managing local releases, and
handling sponsorship, marketing, and social media strategy. In late 2024, Sarah was appointed Director
for the global event in Australia.
Previously, as the COO & CCO of Singapore-based company Gig Life Pro, Sarah brought a wealth of
knowledge and expertise to help create purposeful networking and educational opportunities for their
curated global community. Her unique global perspective and strategic insights ensured that the
company was well-equipped to navigate the ever-evolving landscape of the music industry. Sarah hosted
over 150 international music industry online networking events. She worked on trade missions and
networking events in London, Tokyo, Singapore, Seoul, Busan, Bangkok, Kuala Lumpur, Hong Kong,
Melbourne, Sydney, Manila and more.
Sarah has spoken on panels at various industry conferences and events, including BIGSOUND (Brisbane),
Face The Music (Melbourne), Melbourne International Jazz Festival, Stonnington Jazz Festival, APRA &
Music Victoria Workshops (Melbourne), SONIK (Manila), Indie Week (Canada), Mondo NYC (USA),
Vietnam Music Week, Indie-Con (Adelaide, Australia), Taiwan Beats (Taiwan), Ministry of Culture of
Mongolia, and Bangkok Music City (Thailand).
Additionally, she has served as a mentor for programs such as The Push, Live Music Professionals, MIME
(Music Industry Mentoring Edge with Box Hill Institute), and the AIR Women in Music Mentor program.
Sarah also contributes to several industry advisory committees, including those for RMIT’s Bachelor of
Arts Music Industry, Box Hill Institute’s Bachelor of Music Industry and Collarts’ Entertainment
Management Course.
